Yaps & rants

We have a lot to say about digital marketing. This is where you can read our hot takes, rundowns, and rational thoughts after our breakdowns. Basically, it’s a glimpse into our DMs. You’re welcome.

Swipe right for success: Choosing the right agency without getting ghosted

Choosing the right digital marketing agency is a lot like dating apps. Flashy profiles can be misleading, so you need to look for red flags

The categories

Why pitbull the musician beats pitbull the dog on google

The reason Pitbull the musician shows up before pitbull the dog is simple: Google is far more confident about that...

How to build a marketing resume that proves you can think

Learn how to craft a marketing resume that showcases critical thinking, strategic decision-making, and actual results. Don't be a doer

Good marketers know good marketing. The best marketers know business.

There is one key thing that sets the best marketers apart from the rest and I already spoiled it in...

Which marketing dashboard lights really matter (and which are just blinking for fun)

Marketing metrics are like the dashboard lights in your car, some are urgent warnings, others just blink for fun. Stop

Human vs Machine: Can AI really replace human copywriting?

AI is rapidly taking over how ads are delivered, but it still struggles with why people care. AI works best...

Step into the kitchen: Understanding the backend of your website

Your website is like a dinner party. The front end is the dining room that guests see, but the backend